Tourism activity across West Nusa Tenggara (NTB) continued to strengthen in April 2025, supported by rising hotel occupancy, higher domestic traveller movements, and significant growth in international arrivals. The latest update from the Central Statistics Agency (Badan Pusat Statistik – BPS) indicates that NTB remains on a stable recovery trajectory, reaffirming the province’s role as one of Indonesia’s key island tourism destinations.

Hotel Occupancy Rates Continue Upward Trend

Star-rated hotels recorded a room occupancy rate (TPK) of 38.11% in April 2025, rising 11.75 percentage points from March (26.36%). Non-star hotels showed a similar increase, reaching 29.10%, up 8.26 points month-to-month.

Compared with April 2024, both hotel categories saw year-on-year improvement:

• Star-rated hotels: +6.36 points
  
  
• Non-star hotels: +3.52 points
  
  

Among accommodation types, 4-star hotels achieved the highest occupancy at 43.45%, followed by 5-star hotels at 39.10%.

Read More: Lombok on the Rise: Indonesia’s Tourism Boom Signals a Bright Future

Guest Numbers Rise, Though Length of Stay Slightly Declines

A total of 97,640 guests stayed in star-rated hotels during April 2025. This consisted of:

• 56,286 domestic guests (57.65%)
  
  
• 41,354 international guests (42.35%)
  

Non-star hotels hosted an even larger number of guests, reaching 105,546, with international visitors accounting for slightly more than half (50.71%).

Despite the increase in total guest numbers, the average length of stay decreased slightly:

• Star-rated hotels: 1.98 days (down 0.16 days from March)
  
  
• Non-star hotels: 1.61 days (down 0.14 days)
  
  

Shorter stays may reflect evolving travel patterns, including event-driven visits, transit tourism, or travellers moving between multiple destinations within Lombok and Sumbawa.

International Arrivals Through Lombok International Airport Increase Sharply

Foreign tourist arrivals via Bandara Internasional Zainuddin Abdul Madjid (BIZAM) showed notable growth in April 2025.

• April 2025: 7,812 arrivals
  
  
• March 2025: 5,441 arrivals (+43.58%)
  
  
• April 2024: 6,539 arrivals (+19.52% year-on-year)**
  
  

Europe remained the largest international source market with 3,100 visitors, followed by:

• ASEAN countries: 2,811 visitors
  
  
• Asia (non-ASEAN): 1,169 visitors
  
  
• Oceania: 352 visitors
  
  
• Americas: 331 visitors
  
  

This upward trend aligns with growing international flight connectivity and increased event activity across NTB.

Domestic Tourism Continues to Drive Growth

Domestic travel remained a strong contributor to NTB’s tourism performance. In April 2025, domestic tourist numbers (wisnus) reached 1,427,974 travellers, increasing:

• 35.74% month-to-month
  
  
• 18.72% year-on-year
  
  

Several regions recorded significant expansion in domestic tourist activity, most notably:

• North Lombok: +93.44%
  
  
• Bima: +65.16%
  
  
• East Lombok: +62.58%
  
  

For the January–April 2025 period, total domestic visits to NTB grew 9.55% compared with the same period in 2024.
The highest cumulative growth rates were observed in:

• North Lombok: +88.93%
  
  
• Central Lombok: +83.49%
  
  
• West Lombok: +77.65%
  
  

These figures demonstrate the consistent role of local travellers in sustaining year-round tourism activity across the province.

Summary of NTB’s April 2025 Tourism Performance

The BPS report highlights several key indicators of continued tourism recovery and growth:

• Rising hotel occupancy across star-rated and non-star accommodations
  
  
• Strong increases in both international and domestic arrivals
  
  
• Europe and ASEAN as dominant international visitor markets
  
  
• North Lombok and Central Lombok emerging as the fastest-growing regions
  
  

Together, these developments show that Lombok and Sumbawa continue to attract steady interest from both Indonesian and global visitors, reinforcing NTB’s position as an increasingly prominent tourism region in Indonesia.

‍